Mission, Website and 990 Alignment Review

What this service is  

A focused review of your mission, website, and most recent Form 990 to understand whether your public story is clear, consistent, and faithful to the work you actually do.

This service helps answer

• Does our website, 990, and other public information clearly and consistently communicate our mission and core programs?[Attachment]

• Would a funder or partner who only sees our public materials understand what we actually do and who we serve?[Attachment]

• Where are the biggest gaps or contradictions between what we say publicly and what we actually do internally?[Attachment]

• What small changes in language or emphasis would most improve how we present our work?

What you receive 

You receive a written alignment review of how your mission and work are described on your website and in your Form 990, including:

• Noted areas where your story is clear, consistent, and working well.

• Identification of places where your message may be confusing, incomplete, or inconsistent across public materials.

• Observations about whether an outside reader would understand your mission, major programs, and intended impact.

• Suggested wording, framing, and emphasis changes to help you tell your story more clearly to funders, partners, prospective staff, and the community.

When this is a good fit  

This is a good starting point if you suspect your organization’s public-facing story is a little uneven, outdated, or harder to understand than it should be, or if you want to make sure your website and 990 are reinforcing the same message rather than telling two different stories.[Attachment]